Alshaya launches Aura loyalty programme in KSA

Alshaya launches Aura loyalty programme in KSA

KSA: Alshaya Group (Alshaya), one of the world's leading international franchise operators, has officially launched Aura, its brand-new customer loyalty programme, in the Kingdom of Saudi Arabia. The innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 brands, with points earned both in-store and online.

The launch in KSA follows the successful launch of the programme in Qatar, Kuwait and UAE earlier this year, with the number of members already reaching over 1.5 million so far.

John Hadden, Chief Executive Officer, Alshaya Group said: “We’re proud and extremely excited to bring our new, world-class loyalty programme to our customers in the KSA, one of our largest markets. Aura is an exciting new way for us to thank them for their loyalty and let them know that they are special.

“We offer our customers the widest choice of brands and experiences to suit their different preferences. Celebrating our customers’ individuality, and rewarding them, is what Aura is all about. By bringing together all of Alshaya’s well-loved international brands into one programme, we can unlock a personalised world of rewards, experiences and benefits that is unmatched.”

Aura members can earn and redeem points across their favourite brands,