BFL Group strengthens presence in KSA as retail activities increase in country

BFL Group strengthens presence in KSA as retail activities increase in country

Saudi Arabia: Brands For Less (BFL) Group, one of the leading off-price and multi-brand retailers of the region, expanded its footprint in Saudi Arabia with the launch of a new store in Othaim Mall Rabwa, Riyadh; in light with the increasing retail activities across the country. The new store was inaugurated on February 22, 2023, as part of BFL Group’s plan to strengthen its market presence across the country.

Retail activities in major cities across the Kingdom have been witnessing exponential growth within the past months. This expansion is in line with the country’s National Transformation Programme that prioritises the development of the retail sector. Moreover, the country’s retail market has been creating robust business opportunities for both international and regional players. The new BFL store aims to leverage new opportunities presented by the retail sector and embark on catering to the local needs of the Saudi market. According to reports, Saudi Arabia’s retail industry is forecasted to witness exponential growth leading to the year 2030. The catalyst to this growth is expected to be driven by the entry of new competitors to the market, future acquisitions and the advancement of the e-commerce platforms.

Toufic Kredieh, CEO and Co-Founder of BFL Group,