BFL Group strengthens presence in KSA with launch of fourth outlet

BFL Group strengthens presence in KSA with launch of fourth outlet

Brands For Less (BFL) Group, one of the leading off-price and multi-brand retailers of the region, launched its fourth store in Saudi Arabia in keeping with the Group’s continued growth plans for 2022. The new standalone store, located in King Abdullah Street, Riyadh, is part of BFL Group's commitment to establishing a strong presence in the country, thereby advancing its overall growth strategies.

Customers' increased awareness of global shopping trends has caused a significant shift in the retail environment in KSA over the past few years. By opening its fourth store in the region, BFL Group takes advantage of the opportunity presented by this rising demand to broaden its business in the country. Additionally, this strengthens BFL's overall position in the region, given that Saudi Arabia's retail industry is projected to grow rapidly in the coming years, reaching USD 176.5 billion in 2026.

Moreover, the number of new trends in fashion retail in KSA and the retention of consumers after the global crisis have led to the opening of several new retail stores. In response, mall footfall has increased, and demand for unique fashion at affordable prices is on the rise. In light of these shifts, the BFL Group is well-positioned to