Breitling opens first boutique in Jeddah – Saudi Gazette

Breitling opens first boutique in Jeddah – Saudi Gazette

JEDDAH – Breitling has opened the doors to its first boutique in Jeddah. The new boutique, which can be found in Roshana Mall, Al Tahlia Street, was officially opened on Wednesday by Sheikh Mohammed Al-Hussaini, CEO of Al-Hussaini Trading Co, and Aed Adwan, managing director, Breitling Middle East.

Located on the ground floor of the popular shopping destination, the 123m² boutique showcases the brand’s now familiar industrial-loft design concept, complete with exposed ceilings and brick walls.

At the center of the new boutique is an eye-catching yellow grid panel stamped with a Breitling ‘B’. Wall-mounted propellers and surfboards, as well as unique artefacts guide visitors to explore the boutique’s air, sea and land watches.

Breitling’s modern-retro design values are brought to life through vintage decor and artwork, streamlined with contemporary design elements.

This unique mid-twentieth century loft impression is visible to passers-by through a glass store fascia, ensuring that customers feel immersed in the relaxed ambience before they have even entered.

Guests can enjoy a home-from-home feeling in the lounge area, whilst the Watch Bar and its leather bar stools provide the perfect location to try on watches.

Commenting on the opening, Breitling Middle East Managing Director Adwan said: “We are thrilled to offer the full