Cadillac loves its customer content

Cadillac loves its customer content

Cadillac is a big fan of user generated content (UGC) and loves to see how drivers are showcasing their experiences online.

“This is as genuine as it gets and we have a ton of examples of how we aim to build brand advocacy using UGC,” said Akshaya Sikand, Head of Marketing, Cadillac Middle East.

It recently launched a series called Garage Gems where it chronicalled Cadillac classic car owners and their journey collecting, and restoring vehicles they are passionate about.

“We are constantly leveraging our community of advocates on social platforms rewarding super fans with merchandise and creating bespoke experiences for that community.

“All this helps us to unlock advocacy (word of mouth), the most powerful advertising format.”

Gaming

Cadillac is also a big fan of gaming, and calls its recent foray a “natural step” for the luxury American car brand.

Last year, it invited Saudi gamers to “Maseerat Cadillac,” the brand’s first game parade on the video game Forza Horizon 5, to celebrate Saudi National Day.

The campaign drew inspiration from Saudis’ passion for gaming and combined it with the tradition of decorating cars with KSA flags or colours to take part in parades across the country.

Saudi Arabia is home to a growing gaming community, and the