COVID-19 Transforms the Retail Game in Saudi Arabia

COVID-19 Transforms the Retail Game in Saudi Arabia

According to the latest white paper powered by CG-Data, when it comes to future online purchases, 80% of Saudi consumers expect to continue with online shopping due to lower prices (48%), convenience (46%), safety (42%), and habit (31%), although females (116), especially those who belong to older age groups [GenX (110) and BB (120)], stated that they miss the in-store experience and thus are less likely to continue shopping online.

Among those likely to keep shopping online, half are willing to maintain the same shopping habits they developed during the lockdown, while the other half, mainly expats (110) claim they will be more selective in what they purchase online.

Categories consumers expect to keep buying online include electronics and digital-related products (Music & movies, Gaming, Mobile phones, Electronics) as well as Clothing, Sports & Fitness and Beauty & Personal Care products.

Even as economies open up, social distancing remains, and the longer it does, the more we see consumers shift their behaviour to settle into the new situation.

The survey clearly shows that the emergence of the new normal has brought with it new customer concerns and demands. It raised the importance of health and safety above all and made consumers very price sensitive.

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