‘Discover America’ delights Lulu shoppers – Saudi Gazette
- Date: 18-Nov-2022
- Source: Saudi Gazette
- Sector:Retail
- Country:Saudi Arabia
‘Discover America’ delights Lulu shoppers – Saudi Gazette
More than 5,000 American products will be featured at Lulu Hypermarket stores across Saudi Arabia in honor of the “Discover American Food Festival.”
The festival, which runs from November 16-22, was officially inaugurated at Atyaf Mall in Yarmouk, Riyadh, by the U.S. Deputy Chief of Mission at the U.S. Embassy, Denison Offutt and Lulu Group Saudi Arabia Director, Shehim Mohammed. Offutt was escorted to the entrance of the hypermarket by a motorcade of Saudi women riding their iconic Harley Davidson bikes, which are seen as an epitome of American biker tech.
The festival is a joint collaboration between the United States Department of Agriculture at the U.S. Embassy and the Lulu Group. This year, six local importers participated for the first time, and many of their products will be featured throughout the week. The festival will be inaugurated in Jeddah and Dammam with special guest appearances by Consul General Faris Asad and David Edginton, respectively.
The Discover American Food Festival is a celebration honoring the variety and bounty of American products available at LuLu. For example, the Hot Foods section will display foods that match the U.S. Thanksgiving Day celebration, which takes place ever year in the United States at the end of
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