Fawaz Alhokair, Arabian Centres & Alhokair Fashion announce rebrand

Fawaz Alhokair, Arabian Centres & Alhokair Fashion announce rebrand

Fawaz Alhokair Group, the region’s largest vertically integrated immersive retail and lifestyle company, together with Arabian Centres and Fawaz Alhokair Fashion Retail Co. has announced the launch of Cenomi. The full rebrand brings together all operating companies under the Cenomi brand, with Arabian Centres now trading as Cenomi Centers and Alhokair Fashion Retail Co. trading as Cenomi Retail. In addition, Cenomi has also announced two further launches: the company’s first official loyalty program, Cenomi Rewards, and the announcement of its new e-commerce marketplace, Cenomi.com, coming in 2023. Fawaz Alhokair, chairman, Cenomi Group, said: “This is a historic moment for our organization, as we firmly position ourselves at the heart of consumer lifestyle in the Kingdom. For three decades, our companies have grown and transformed alongside the country and its people to deliver access to the best brands, in world-class platforms. Cenomi signifies an even greater amplification of that vision, and firmly sets us up for the next 30 years of success and beyond.” Ceno — meaning new, of Greek origin — and Mi referencing “me,” Cenomi has been created with the customer at its core. Promising to deliver a new era of retail and lifestyle to Saudi Arabia and beyond,