French flair meets Saudi style at Riyadh event

French flair meets Saudi style at Riyadh event

RIYADH: The Saudi Fashion Commission teamed up with the French Embassy and Alliance Francaise for an event in L’Art Pur in Riyadh.

The two-day France & Fashion event on Saturday and Sunday gathered fashion fans for exhibitions, panel discussions, and training workshops with leading French fashion experts.

Ambassador of France Ludovic Pouille and CEO of the Fashion Commission Burak Cakmak attended the official opening.;

“This is why the French Embassy wanted to bring to Saudi Arabia, French talents from embroidery, fashion history, creation, and training,” said Pouille.

“This is a unique moment to gather French and Saudi experts, at a very special time, when Saudi designers are now growing, and we can see their popularity inside and outside of Saudi Arabia.”

The event included workshops for aspiring fashion designers. (AN photo)

The Fashion Commission, established two years ago, has provided increased support for local designers with opportunities and initiatives to reach a global audience.

Cakmak said: “We are happy to see that our efforts in training and education are now going beyond and countries like France are very interested in supporting talent within Saudi Arabia.”

The event began with a presentation by Barbara Jeauffroy, the associate curator of the Christian Dior Museum on the early years