GWM unveils “ONE GWM” brand strategy at Saudi Riyadh Auto Show

GWM unveils “ONE GWM” brand strategy at Saudi Riyadh Auto Show

Over 30 dealer representatives from Saudi Arabia, UAE, Kuwait, Bahrain, and Oman gathered at the GWM booth and attended the first dealer regional annual conference in the Middle East.

The post GWM unveils “ONE GWM” brand strategy at Saudi Riyadh Auto Show appeared first on The Arabian Stories News.RIYADH : Great Wall Motors (GWM) excelled at the Riyadh Auto Show, showcasing its upward trend in the Middle East, new energy brand image, and forward-looking layout in future mobility technology. The event featured star models from HAVAL, TANK, ORA, and POER, and received strong recognition from local partners, investors, and users.

At the show, GWM Vice President Parker Shi detailed the implementation of the “ONE GWM” brand strategy in the Middle East. This strategy combines “globalization” and “localization” to improve GWM’s international competitiveness. Deeply rooted in the region for 26 years, “ONE GWM” will create a more focused brand with efficient touchpoints and a unified image.

The show saw the unveiling of new energy models like the TANK 300, TANK 500, and ORA 03. This lineup demonstrates GWM’s leading strength in intelligent new energy products and solidifies its position in the international market.

Over 30 dealer representatives from Saudi Arabia, UAE, Kuwait, Bahrain, and Oman