How Saudi Arabia’s cultural boom is opening the door to international luxury labels

How Saudi Arabia’s cultural boom is opening the door to international luxury labels

DUBAI: Over the past few years, Saudi Arabia has hosted multiple cultural events spanning art, film and fashion. As the Kingdom accelerates toward Vision 2030, it is fast establishing itself as one of the most significant cultural hubs in the Middle East and a new report titled “New Codes of Luxury in Saudi Arabia,” by the Together Group and The Future Laboratory, has surmised that the cultural boom is opening the door for international luxury brands to gain a stronger foothold in the Saudi market. How Saudi Arabia’s cultural boom is opening the door to international luxury labels