IKEA Saudi Arabia and Bahrain partners with WebEngage

IKEA Saudi Arabia and Bahrain partners with WebEngage

WebEngage, the leading full-stack Retention Operating System, has partnered with the world’s leading Swedish home-furnishings retailer IKEA Saudi Arabia & Bahrain, a subsidiary of Alsulaiman Group, to enhance its customer engagement.

With the aim of providing a sustainable, affordable, unique, and customised furnishing experience to its consumers, IKEA Saudi Arabia & Bahrain will deploy WebEngage’s retention stack and streamline its data-driven customer engagement strategy.

IKEA, known for its well-designed and functional products, has established a community of loyal customers by keeping their experiences at the heart of its offerings. Aligned with their vision, WebEngage will collaborate with IKEA Saudi Arabia & Bahrain, organising their data to deliver exceptional customer experience and personalised engagement across multiple channels.

Customer experience

Commenting on the partnership, Ahmad Al-Fagih, Digital Commerce Manager, IKEA Saudi Arabia & Bahrain, said: “At IKEA Saudi Arabia & Bahrain, we are committed to enhancing customer experience and creating a better everyday life for our shoppers. Our partnership with WebEngage will enable us to harness the power of hyper-personalisation and omnichannel engagement to deliver a delightful experience and strengthen our relationship with our customers.”

Hetarth Patel, VP - MEA and Managing Director - UAE, WebEngage, said: “IKEA's distinctive approach to consumers is a result of the