India’s virtual F&B brand Rebel Foods makes its move into Saudi Arabia

India’s virtual F&B brand Rebel Foods makes its move into Saudi Arabia

Dubai: One of India’s biggest ‘all-virtual’ F&B brands, Rebel Foods, is making a splashy entry into Saudi Arabia with two cloud kitchens in Riyadh. The target – develop into a $100 million food order and delivery business in the Kingdom in 3 years. Rebel Foods is bringing in all of its hyper-popular brands to Saudi Arabia, including The Messy Burger, Oven Story Pizzas, Fricken’ Fried Chicken, and The 500 Calorie Project. The company reckons that the present and immediate future offer the best opportunities to spread the cloud kitchen and virtual food brand concept in the Gulf’s biggest market. Already present in UAE, Rebel Foods will scale up operations and leverage the ‘power of our brands’, and ‘aim to reach 60 plus internet restaurants in Riyadh in the next 12 months,” said Vishal Khithani, CEO, International Markets. “We also want to expand our presence to other cities. “We want to cater to customer ‘wants' and provide them with a seamless food delivery experience. We want our brands to become a go-to choice for anyone looking for food, delivered right to their doorstep.” The cloud kitchen concept – where operators manage big-sized operations rather than rely on kitchens inside restaurants –