Intigral’s Jawwy TV continues its journey to becoming leading OTT brand in KSA

Intigral’s Jawwy TV continues its journey to becoming leading OTT brand in KSA

Riyadh, KSA: Jawwy TV, the premium OTT service by Intigral, is growing its presence in the Kingdom of Saudi Arabia and is among the top OTT brands in terms of overall awareness, according to a recent survey conducted by Ipsos.

The study, conducted during Q3 2021, covered the entire Kingdom and included 2500 respondents. The respondents were from different nationalities, including Saudis, Arabs, and other expats.

Jawwy TV registered a high overall brand satisfaction rate, as 78% of the users surveyed said they are likely to continue using the service. Content quality, variety and exclusivity, ease of use, along with being great value for money were among the top drivers of customer loyalty.

Commenting on the results, Peter Mrkic, Chief Commercial Officer at Intigral, stated: “Jawwy TV is growing its presence in Saudi Arabia and the MENA markets, in line with Intigral’s expansion strategy. Supporting the goals of Saudi Vision 2030, we leverage the nationwide digital ecosystem to contribute to the advancement of the entertainment industry by providing customers with a rich line up of world-class digital content and ensuring the best quality and content delivery. Throughout 2021, we successfully grew our reach to new markets while strengthening Jawwy TV’s offerings by partnering