Leading Emirati and Saudi brands growing value faster than global rivals

Leading Emirati and Saudi brands growing value faster than global rivals

Telecom giant STC holds the top spot in the ranking

Newcomer Jahez leads the charge for disruption and the rise of ecommerce

Success of banking brands, led by Al Rajhi Bank and FAB drives overall growth, with 187% rise in sector value

Dubai, UAE – Leading Emirati and Saudi brands have more than doubled their total value in the last two years, growing faster than any other global Kantar BrandZ ranking. The value of the Kantar BrandZ 2022 Most Valuable Emirati and Saudi Brands ranking has grown by 110%, helped by consistent investment in infrastructure and the shared goal of economic diversification in the UAE and Saudi Arabia. The rate of growth is well ahead of the next-best performing market, India, which achieved 82% growth in brand value over the last two years.

STC is the most valuable brand, increasing its brand value to $16 billion (+66%). The Saudi telecom provider has benefitted from both the rollout of 5G, as well as a major diversification in its offer to include digital payments and entertainment services. The company’s DARE strategy to ‘Digitalize, Accelerate, Reinvent and Expand’ is providing a strong sense of direction and rapid transformation. Digital wallet division STC Pay, for example, became the