Leva rebrands 50-key Jeddah hotel into Ekono By Leva in Saudi Arabia

Leva rebrands 50-key Jeddah hotel into Ekono By Leva in Saudi Arabia

UAE-based Leva Hotels has entered into a partnership deal with Ongoing Launch and Vision Ambassadors to reposition an existing 50-key boutique airport property - Garden Palace Hotel - located at Al Basateen, Jeddah.

Ongoing Launch is a multi-industry company with partnerships in confectionery and luxury chocolate sectors through the moule brand, as well as hospitality services and events, while Saudi-based Vision Ambassadors is a company dedicated to consulting, business development, and international trade.

As part of the deal, the three-star hotel has been rebranded as Ekono By Leva in KSA and will serve as its flagship hotel in Saudi Arabia and as a focal point in its growing portfolio, said the statement from Leva.

It aims to transform the property to cater to business travellers, tourists and locals alike, it added.

The UAE group said the three-star hotel will undergo soft modifications by the end of this year to create an atmosphere that embodies Ekono by Leva's key brand design elements.

As a result, guests will enjoy a dynamic and innovative lifestyle experience, which includes cutting-edge technologies integrated into smart, fun, efficient, and trendy designs, it stated.

On the project, JS Anand, the Founder and CEO of Leva Hotels & Resorts, said: "With the tourism industry