Lucid announces opening of its first Mideast Studio in Riyadh

Lucid announces opening of its first Mideast Studio in Riyadh

RIYADH — The US electric vehicle (EV) giant Lucid Group Inc. announced the opening of its first Studio in the Middle East, located in Riyadh, on Tuesday.

The studio, which was established on the sidelines of the activities of the Future Investment Initiative (FII), is setting new standards with the longest-range, fastest-charging electric car on the market.

The luxury retail space will invite customers to experience the brand and its products in the heart of Riyadh’s Al Nakheel District. With a direct-to-consumer model, every Lucid Studio offers a digitally oriented premium experience tailored to each customer’s preferences, whether they visit in person, make enquiries entirely online, or combine the two, according to a press statement.

“The launch of our first Studio in the Middle East marks yet another step towards Lucid’s mission to inspire the adoption of sustainable energy on a global scale, and I'm delighted this brand-new studio is set to open here in Saudi Arabia,” said Peter Rawlinson, Lucid’s CEO and CTO.

“Saudi Arabia recognizes the seismic transition toward automobile electrification and it looks to the future to secure a better world for generations to come with Saudi Vision 2030."

Lucid's Riyadh Studio will allow customers to fully experience the brand and gain