LULU LAUNCHES AMERICAN FESTIVAL “DISCOVER AMERICA“

LULU LAUNCHES AMERICAN FESTIVAL “DISCOVER AMERICA“

Region's largest hypermarket and supermarket chain, LuLu unveiled "Discover America“, its week-long showcase of high-quality food products from the US, which was inaugurated by H.E. John Abizaid, Ambassador of the United States of America, in the presence of Mr. Shehim Mohammed, Director of LuLu Hypermarkets Saudi Arabia, government officials, and other LuLu dignitaries in a virtual launch event held at Riyadh. In Jeddah region, the festival was virtually inaugurated by Mr. Ryan M. Gliha, Consul General of the United States of America in Jeddah, Saudi Arabia. The promotion is running till 19th December 2020. Speaking on the occasion, Mr. Shehim Mohammed said: "LuLu has been known for being the ultimate shopping destination of multi-ethnic customers in the Kingdom, and this festival is one such proof that our shoppers make American products an essential to their grocery shopping, especially for the festivities in this season. USA has been one of our key supporting countries for a wide range of products with both fresh and frozen range at the highest quality. We are proud to have the continuous support of the Embassy of the United States of America in organising this event.“ LuLu, which has its own sourcing office in New Jersey, USA, has