Middle East brand values grow quickly, Aramco remains on top

Middle East brand values grow quickly, Aramco remains on top

Aramco’s dominance as the most valuable Middle Eastern brand continues

Saudi Arabian oil and gas giant, Aramco (brand value up 4% to US$45.2 billion), remains the most valuable Middle Eastern brand, according to a new report from leading brand valuation consultancy, Brand Finance. Saudi Arabia’s national oil company has benefited from a surge in prices and demand for oil and gas this year.

Etisalat by e& is the strongest brand in the region from any sector, followed by stc, both achieving the prestigious AAA rating

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 150,000 respondents in 38 countries and across 31 sectors.

Etisalat by e& (brand value up 4% to US$10.5 billion) has a Brand Strength Index (BSI) score of 89.1 out of 100, making it the strongest brand in the Middle East. Etisalat by e& is a telecoms brand of the global technology group e&. Evolved through a brand identity change last year, Etisalat by e& reflects a tech-driven telecoms brand enabled by superior 5G