Mobily appoints new Chief Consumer Marketing and Sales Officer

Mobily appoints new Chief Consumer Marketing and Sales Officer

Saudi Arabia’s telecommunications operator Etihad Etisalat (Mobily), an affiliate of UAE-based e&, has appointed Hisham Hendi as its Chief Consumer Marketing and Sales Officer. 

Hendi spearheading Mobily’s commercial strategy. He brings to the role in-depth expertise in commercial transformation, building team capacities, understanding the market dynamics from customer and competitor perspectives, and delivering strong differentiations, while working closely with partners to enhance consumer experiences.

Hisham Hendi, the Chief Consumer Marketing and Sales Officer at Etihad Etisalat (Mobily), said: “I am truly excited to join Mobily, a company renowned for its innovative spirit and commitment to excellence. I am eager to work collaboratively with the talented team here to craft success stories that not only reflect our high standards but also pave the way for transformative experiences for our customers. Together, we will strive to exceed expectations and achieve new milestones in the industry.”

Saudi Arabia’s telecommunications market, valued at approximately $18 billion, ranks among the largest and most dynamic in the Middle East. CharacteriSed by rapid technological advancements and high consumer demand. 

As the second-largest operator, Mobily plays a pivotal role in this ecosystem, substantially contributing to societal and industry-wide progress, while continuously driving innovation and enhancing connectivity across the region.

Previously, Hendi has led