‘New Codes of Luxury in Saudi Arabia’ talks women and their role in driving the future of luxury

‘New Codes of Luxury in Saudi Arabia’ talks women and their role in driving the future of luxury

DUBAI: A report by The Future Laboratory and Together Group explores the emergence of Saudi Arabia as a cultural epicenter for luxury consumers, and also the role of women within this expanding market.

“New Codes of Luxury in Saudi Arabia,” released in February, presents a detailed analysis of key trends in the market, exploring how the notion of luxury is shifting with the emergence of a new generation of consumers who are leaving behind outdated tropes and playing a vital, active role in defining new standards of luxury. ‘New Codes of Luxury in Saudi Arabia’ talks women and their role in driving the future of luxury