New research from Deliverect and Qoot finds unique insight about restaurant owners and ghost kitchens in KSA

New research from Deliverect and Qoot finds unique insight about restaurant owners and ghost kitchens in KSA

Saudi Arabia: Deliverect, a global scale-up that simplifies digital orders for more than 32,000 locations across 40 markets, announced the results of a new research in partnership with Qoot, the Kingdom’s Café and Restaurant Association, which revealed that 45% of the restaurants manage 2 to 3 brands from the same location. 78% are intending to manage more brands from existing outlets in the near future.

The research revealed that more than 80% of the restaurants depend on online ordering or delivery to generate sales, with 30% of the restaurants generating more than 50% of their revenues from delivery.

Given that 50% of restaurants identified themselves as tech savvy when it comes to F&B technology and a whopping 78% are intending to manage more brands from their existing outlets, Deliverect’s Marketplace can pave the road for the latter to add more brands to their restaurants.

Naji Haddad, General Manager for MENA at Deliverect said: “According to JLL, The Food and Beverage (F&B) industry in KSA is the largest in the Middle East and is valued at USD 45 billion. With this great value, comes bigger responsibility on restaurant owners to manage their profits amidst the rise of competition. The rise of dark kitchens in