Popular smoothie & cafe brand Jamba to open its first Saudi store

Popular smoothie & cafe brand Jamba to open its first Saudi store

Saudi Arabia-based Cenomi Retail has signed a franchise agreement with Jamba Franchisor SPV LLC, franchisor of Jamba, bringing the California-born smoothie and cafe brand to the Kingdom for the first time.

The agreement with Cenomi Retail marks the beginning of Jamba’s ambitions to open 100 stores in Saudi Arabia, with plans already in place to open in more than 30 locations within the next five years. The first store is expected to launch in Q4 2023.

Jamba is a wholly owned subsidiary of Focus Brands Inc (FBI), a leading developer of global multi-channel foodservice brands, including Cinnabon, for which Cenomi Retail already operates 122 stores. The first Jamba store is expected to launch in Q4 2023 with at least two further locations to open in 2023.

The expansion to Saudi Arabia represents the next stage of Jamba’s international growth. Founded in 1990 as a single small store in the beach town of San Luis Obispo, California, Jamba has expanded rapidly to nearly 800 locations across North America and Asia.

With its first location set to open in the Middle East region, Cenomi Retail will bring Jamba’s world-renowned blended-to-order smoothies, fresh juices, Energy bowls and snacks to customers across the country. Jamba will offer Halal