Proven 360 appoints Leandra Meintjes as new CEO

Proven 360 appoints Leandra Meintjes as new CEO

Proven 360, a fully integrated marketing consultancy in Saudi Arabia, has appointed Leandra Meintjes as CEO.

In her new role as CEO, Leandra will steer the consultancy towards continued success and growth through networking and client acquisition.

She will be responsible for setting and executing strategic initiatives that align with the company’s vision and values.

Zaid Al Mashari, CEO and Co-Founder, Proven Arabia, said: “Over the last four years, Leandra Meintjes demonstrated exceptional leadership qualities and has made significant contributions in driving our company’s growth trajectory in the region.

“We are proud of her work as CMO of Proven 360 and all our Proven Arabia brands as she has remarkably expanded our business footprint with her marketing acumen. As the new CEO of PROVEN 360, we are confident that she will further expand the business and guarantee superior marketing services to clients across industries,”

Meintjes joined Proven Arabia in 2020 to drive the marketing initiatives for PROVEN, PROVEN Consult, and PROVEN Solution.

In 2022, it was launched with just two team members. Over the last two years, she has successfully expanded the team to 18 employees, which now manages a portfolio of 20 clients.

Leandra Meintjes said, “As I step into my new role as CEO of