Saudi Arabian mall operator Cenomi Centers transforms customer experience with Salesforce

Saudi Arabian mall operator Cenomi Centers transforms customer experience with Salesforce

RIYADH, Saudi Arabia – Cenomi Centers, the largest fully integrated retail and shopping center operator in the Kingdom of Saudi Arabia, has transformed its efficiency and ability to serve customers by deploying Salesforce Service Cloud, a powerful CRM solution that gives it a 360-degree view of customers and the ability to deliver seamless omni-channel experiences.

Cenomi Centers currently operates 22 malls in cities across Saudi Arabia and welcomes more than 110 million visitors per year.

Cenomi Centers, which deployed Salesforce Service Cloud in October, was keen to enhance its ability to understand its customers and serve them across multiple physical and digital touchpoints. The solution has given Cenomi a 360-degree view of its customers, enabling it to engage with them in a more seamless, personalised way, whether they are making an enquiry at a customer service point in a mall, making or phone call, or sending an email.

“Service Cloud empowers Cenomi Centers to capture and gain value from our data, improving our understanding of customer behaviour at all stages of their journey, and helping us make more informed decisions that enhance customer service and the overall mall experience,” said Binoo Joseph, Group Chief Technology & Information Officer, Cenomi Group. “We were impressed