Saudi Arabia’s e-commerce market to hit $13.3bn by 2025 – The National

Saudi Arabia’s e-commerce market to hit $13.3bn by 2025 – The National

Saudi Arabia's e-commerce market, which grew about 60 per cent in 2019-2020 amid a digital uptick that accelerated during the pandemic, is poised to hit $13.3 billion by 2025, according to a study from Boston Consulting Group and Meta Platforms.

Online sales grew steadily from 2016 – 2019 driven predominantly by apparel, electronics, and appliances, with sales increasing by more than 30 per cent on average annually, across all categories.

"From an economic standpoint, increased retail spending nationwide is primed to be among the most prominent, a trend that is a near-certainty due to more products becoming accessible to large audiences and foreign retail expenditure being captured. Together, these factors will yield several positive outcomes, all of which will come to fruition in due course," Pablo Martinez, managing director and senior partner at BCG, said in the report.