Saudi Arabia’s Fashion Commission hosts Strategy Roadshow

Saudi Arabia’s Fashion Commission hosts Strategy Roadshow

- Keynote speakers include HRH Reema bint Bandar Al Saud and CEO of the Fashion Commission

- Plans revealed to build world-class Product Development Studio in Riyadh

- Four MoU signings took place between Mukatafa, Kamal Osman Jamjoom Group LLC, L’azurde and Sela to further develop the sector

The Fashion Commission held its first-ever Strategy Roadshow this week at the City Hub in Mohammed Bin Salman Nonprofit City, Riyadh.

With more than 200 people attending, it attracted both public and private sector interest. Delegates from Deputies to CEOs and Chairpersons joined to learn more about the Commission’s ambitious plans to springboard local fashion talent and form unique partnerships with local and international brands and educational institutes to further develop the sector.

The strategy includes the launch of the Commission’s Product Development Studio, a centre of excellence where designers and students will receive world-class product development support, technology and machinery.

Burak Çakmak, Fashion Commission CEO, and David Henry, Prince Mohammed Bin Salman Nonprofit City CEO, laid the foundation stone of the Product Development Studio in the City Hub.

The 1,000 square metre studio will enhance expertise by providing state-of-the-art machinery including a 3D knitting machine, laser cutting machine, leather stitching and industrial sewing machines and fabric digital printers.