Saudi Aramco and Abu Dhabi’s ADNOC retain status as Middle East’s ‘most valuable’ brands

Saudi Aramco and Abu Dhabi’s ADNOC retain status as Middle East’s ‘most valuable’ brands

Dubai: Saudi Aramco and ADNOC in the UAE have retained their status as the Middle East’s most valuable brands for 2022, helped by steady rise in oil prices and the multi-billion dollar investments both channel in staying at the top of their game. These are based on the annual Brand Finance Global 500 rankings, which have Apple as the world’s most powerful brand with an assigned value of $355 billion, with Amazon and Google following in close order. With consumers and businesses both taking to it, TikTok became the world’s fastest brand during the period. When it comes to CEOs, Microsoft’s Satya Nadella came out at the top, while ADNOC’s Dr. Sultan Al Jaber is the highest ranked CEO from outside the US and China. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman and CEO of Emirates Group and Etisalat’s Hatem Dowidar also figure in the global Top 100. “Our ranking recognises those who are building business value in a sustainable manner, by balancing the needs of all stakeholders – employees, investors, and the wider society,” said David Haigh, Chairman and CEO of Brand Finance. “More and more, the CEOs ranked in the Brand Guardianship Index must work in partnership to