Saudi: BeautyWorld 2024 to Open in Riyadh on Feb. 11

Saudi: BeautyWorld 2024 to Open in Riyadh on Feb. 11

More than 300 brands from 35 countries are set to attend Beautyworld Saudi Arabia 2024, the Kingdom’s only dedicated exhibition for the beauty, fragrance, hair and well-being sectors.

Among the local exhibitors will be Al Haramain Perfumes, which was established in 1970 in Makkah and is now the industry leader for the Gulf region and sells its products all around the world.

Others include Dar Alamirat — Saudi Arabia’s leading supplier of beauty and personal care products — and Dubai-based Fragrance World, which has been in business since 1988 and exports to more than 125 countries.

According to research from Statista, the value of the fragrances market in Saudi Arabia is set to reach $500 million this year, with further growth expected in the years ahead. Figures from Goldstein Research put the size of the country’s beauty market at $3.82 billion in 2021.

Syed Ali Akbar, show director at co-organizers Messe Frankfurt Middle East, said: “The fragrance category is always one that we are very proud of at Beautyworld, as it has deep cultural significance in the region, coupled with the boom in international interest in Middle Eastern manufacturers and scents.

“European and international fragrance houses are exhibiting in Saudi Arabia this year in larger