Saudi designers cut a fine figure at Ramadan pop-up retail show

Saudi designers cut a fine figure at Ramadan pop-up retail show

RIYADH: The Fashion Commission’s Saudi 100 Brands Ramadan retail pop-up show opened this week in Riyadh to showcase the talents of a host of local designers.

The event aims to empower young fashion creatives by helping them to develop their brands and find local and international customers.

Among the items on show are evening gowns, ready-to-wear fashion, jewelry, shoes, bags, fragrances and even cutting-edge menswear.

Saudi designer Yossef Bin Afesh, the founder of menswear brand JUBB, explained the inspiration for his new collection.

“It is a spring/summer collection inspired mainly by Mykonos,” he said.

“I was always in love with Mykonos: the breeze vibe, the architecture, the view of the ocean, the overall color palate of the architecture. So that’s why I was really focusing on the selection of the fabrics, applying the right color palate.”

Jeddah-based sustainable abaya brand The Untitled Project is also exhibiting its spring/summer collection at the event.

Its founder, Israa Allaf, said: “For the collection this year, I really wanted to present pieces that cater to Riyadh specifically. I believe here in Riyadh there are so many different trends, and we really wanted to enter the market in a way that would resemble Jeddah but also have more of a luxurious feel