Saudi label Ashi Studio to show at Paris Haute Couture Week   

Saudi label Ashi Studio to show at Paris Haute Couture Week   

DUBAI: Saudi designer Mohammed Ashi, founder of Paris-based label Ashi Studio, is set to join the Fédération de la Haute Couture as a guest member and will showcase his latest line on the official Haute Couture calendar in Paris on July 6.

Ashi, who launched his label his eponymous house 17 years ago, is the first couturier from the Gulf region to be invited to show a collection on the federation’s official fashion week calendar.

Ashi and his atelier have been established in Paris since 2018. His designs have been worn by A-list celebrities such as Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penélope Cruz, Deepika Padukone, Sonam Kapoor, Queen Rania of Jordan and more.

“This appointment is the highlight of my career,” Ashi said in a released statement posted on Instagram. “I will honor it in the memory of the great couturiers who came before me and whom I now join in the pursuit of this grand tradition of excellence in creativity and savoir-faire.

“Today, I am reminded of days escaping to the garden to dream, and, of that first day, when I hired one seamstress to bring to life the images in my head. Challenging and joyous, couture has and continues to