Seamless Saudi Arabia: Key insights into consumer behavior, priorities to be revealed

Seamless Saudi Arabia: Key insights into consumer behavior, priorities to be revealed

Saudi Arabia is ushering in a new era and innovating with digitization, and it is well on its way to becoming a global investment powerhouse. With sustainability at its heart, Saudi Arabia’s Vision 2030 is a catalyst for reform.

GfK, a global leader in the market and consumer intelligence is unveiling invaluable insights into the concerns, preferences, and habits of consumers in Saudi Arabia at Seamless Saudi Arabia 2023.

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Seamless Saudi Arabia covers the latest innovations in payments, fintech, retail, e-commerce, home delivery, and digital marketing and is being held in Riyadh on September 4 to 5, 2023.

GfK, a leading provider of consumer and market intelligence, analytics, and consulting services will share consumer attitudes & behavior towards retail shopping and the future of payments.

The study sheds light deeply on the way people live and where they live in the Kingdom are being transformed under Vision 2030, as cities become more livable through increased green spaces, new experiences, and exposure to nature, leading to an improved quality of life. According to Prachi Satoskar, Commercial Director,at GfK an NIQ Company, “Brands, and leaders must understand that sustainability does not always