Sephora rolls out ‘who inspires you’ movement

Sephora rolls out ‘who inspires you’ movement

Sephora’s Ramadan campaign represents the spirit of the holy month, highlighting reflection and resilience.

By reaching out to their beauty community, the brand encourages individuals to think about who inspires them, fuelling a sense of confidence.

In spotlighting five inspiring stories, Sephora shows the power of support and determination, demonstrating that anyone can become an inspiration through their skills and authenticity.

One of the stories include Dhay, a Saudi gamer and influencer who is inspired by her community. Her passion for self-expression is through makeup and hobbies.

The gaming community is largely dominated by men and her presence is inspirational for women in the region, showing that gender should never limit one’s pursuits or passions.

VIDEO

Through its campaign, Sephora champions self-expression, courage, and community, recognising that beauty rises above aesthetics.

By embracing diversity and highlighting voices within the region, it develops a culture of empowerment. The campaign aims to resonate with its audience, reminding them of the strength that lies within each individual.

Global Brand Identity 

Sephora has also recently announced it will standardise its brand across 35 markets globally for the first time.

The move can help create a consistent and united brand identity worldwide and simplify communication, marketing efforts, and customer experience, making it easier for consumers to