Tiffany & Co x Snapchat Takeover Reaches Over 9.5 Million Users Within 24 Hours

Tiffany & Co x Snapchat Takeover Reaches Over 9.5 Million Users Within 24 Hours

To strengthen the positioning of Tiffany & Co’s Lock collection in Saudi Arabia, the brand partnered with the Kingdom’s most used platform to activate a full funnel Snapchat takeover, utilizing the First Story, First Lens and First Commercial features, reaching over 9.5 million Snapchatters within… Read More

The post Tiffany & Co x Snapchat Takeover Reaches Over 9.5 Million Users Within 24 Hours appeared first on AM Marketing, Media, Advertising News in MENA.

To strengthen the positioning of Tiffany & Co’s Lock collection in Saudi Arabia, the brand partnered with the Kingdom’s most used platform to activate a full funnel Snapchat takeover, utilizing the First Story, First Lens and First Commercial features, reaching over 9.5 million Snapchatters within 24 hours. 

 

In the summer of 2022, the LVMH Group Maison launched the Tiffany Lock collection: 18-carat white, yellow and rose gold bracelets inspired by the brand’s iconic padlocks. With Saudi Arabia a prime market for the luxury sector, Tiffany & Co set out to enhance its reach within the Middle East following the launch. With Snapchatters in Saudi Arabia opening the platform over 50 times per day on average, a strategic partnership was launched with Snapchat in celebration of the Lock collections new Ambassador,