Volkswagen proves popular with Saudi female drivers

Volkswagen proves popular with Saudi female drivers

RIYADH: German car brand Volkswagen reported a significant increase in sales in Saudi Arabia last year, with female buyers making up about a quarter of customers.

According to a report by Volkswagen Middle East, the company witnessed the largest sales increase in the region, reporting a 28 percent year-on-year growth in new car sales in 2020, despite a challenging year due to the coronavirus pandemic and the ensuing lockdown the Kingdom faced in the first half of 2020.

In addition, the German carmaker reported that one in four Volkswagens sold in the Kingdom were to female customers, which according to Managing Director of Volkswagen Middle East Victor Dalmau is a huge marker of the brand's success.

"This is the best proof that our brand is strongly appealing to women in the Kingdom as an increasing number are enjoying our products,“ he said in a post on LinkedIn. "These strong results are reassuring that we are on the right track in Saudi. And there's much more to come.“

SAMACO Automotive, the exclusive distributor for Volkswagen cars in the Kingdom, attributed the increase mainly to high demand for the Volkswagen Teramont. Sales for the model reached 46 percent of Volkswagen's total car sales in the market.

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