Wyndham reintroduces direct franchising and management rights for the Ramada Brand in Saudi Arabia

Wyndham reintroduces direct franchising and management rights for the Ramada Brand in Saudi Arabia

- -Wyndham expands in the Kingdom of Saudi Arabia with the opening of Ramada by Wyndham Riyadh King Fahd Road, reaching 13 hotels in the country

Riyadh, KSA – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels across more than 95 countries, announces the reintroduction of direct franchising and management rights for its Ramada by Wyndham brand in the Kingdom of Saudi Arabia, replacing exclusive master licence agreements for the brand in the country.

With more than 900 hotels globally, Ramada is Wyndham’s largest brand in Europe, Middle East, Eurasia and Africa (EMEA), with over 200 hotels in approximately 40 countries in the region, of which over 30 in the Middle East and Africa region alone.

The move is aligned with Wyndham’s' strategy to expand the brand in the wider Middle East and Africa region, where the Company’s development pipeline includes approximately 26 hotels, of which nearly 60% are under the Ramada portfolio.

Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said: “Ramada by Wyndham is not only our biggest brand in EMEA but also one of the most well-known brands by travellers around the world. This strategic move marks an important step in helping us further expand