Big celebrations and big winnings this Diwali, Dubai shopping malls group

  • Date: 24-Oct-2021
  • Source: Zawya
  • Sector:Retail
  • Country:UAE
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Big celebrations and big winnings this Diwali, Dubai shopping malls group

Dubai-UAE: Dubai Shopping Malls Group (DSMG), in collaboration with Dubai Festivals and Retail Establishment (DFRE), today announced the launch of their ‘Shop and Win Gold’ campaign ahead of the auspicious Diwali Festivities. Running from 21 October to 6 November 2021, the 15-day celebration brings a slew of offers and promotions to residents and visitors, making this Diwali brighter than ever. Shoppers who spend AED 200 or more can participate in a digital raffle draw and stand a chance to win 20 grams of 24-karat gold worth AED100,000 in total. A total of 20 winners will be named on 6 November by DSMG and DFRE officials. By gaining significant momentum over the years, the Diwali campaign has transformed into one of the most-awaited promotions under the DSMG retail belt. This year’s campaign is a reflection and celebration of prosperity and good fortune—two virtues that exemplify the occasion of Diwali. Majid Saif Al Ghurair, Chairman of Dubai Shopping Malls Group, said: “Our customers are at the heart of everything we do and catering to their needs is a key priority for us. To this end, we are pleased to announce the 2021 Diwali campaign. Through our tried and tested Diwali raffle strategy,