Does scent keep you in the mall for longer? The link between aroma and retail therapy – The National

Does scent keep you in the mall for longer? The link between aroma and retail therapy – The National

As my credit card can attest, entering Mall of the Emirates puts a spring in my step and a smile on my face. It’s not so much the prospect of tapping said card, but because my olfactory senses are assailed by the citrusy aroma particular to the mall that immensely appeals to me. However, says Renaud Janin – with what I imagine is a gleeful rubbing of palms – the two are inextricably linked.

The Mall of the Emirates scent is, after all, the Rezaroma head’s brainchild. A division of Reza Investment Company, which has an office in the UAE, Rezaroma develops fragrances for commercial spaces such as restaurants, malls, banks and gymnasiums across the GCC. In the Emirates, the company works with a number of Emaar properties, including the Address Hotels, Rove, Vida, Manzil and The Palace. The sweet smell of success for both developer and client? To ensure paying customers spend as long as possible in a space based on its ambience, of which smell is a crucial component.