Dubai crafts the future ‘City of Gold’ with massive Gold Souk Extension

Dubai crafts the future ‘City of Gold’ with massive Gold Souk Extension

Dubai: What does the ‘City of Gold’ need next? An ‘Extension’. That’s exactly what Dubai has got for itself with the ‘Gold Souk Extension’, as the Middle East’s most influential gold and jewellery market transforms into a bigger hub for all things precious. And in the process create new categories of shoppers, both within the country and outside. Because the 1.18 million square feet development located in a prime spot on Deira Corniche offers something more than a collection of new stores. It comes as a complete package of office and residential buildings, set into individual ‘districts’, and anchored around the stores. Think of it as a self-sufficient, fully integrated ‘city’ for the gold and precious metals trade, and you will be on the right track. “The historic significance of this area (Deira Gold Souq) has been uplifted to provide an enriched experience while accommodating the increasing number of visitors,” said Issam Galadari, Director and CEO of Ithra Dubai, which is spearheading the transformation of an entire area around the Corniche. As of now, more than 50 jewellery retailers opened during the soft launch phase, out of the 295 stores. Several retailers have taken multiple stores as they plan to