Dubai: Luxury fragrance brand reveals new experience at Mall of the Emirates

Dubai: Luxury fragrance brand reveals new experience at Mall of the Emirates

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UAE - Visitors to Mall of the Emirates (MoE) in Dubai had a beautiful sensory experience on Thursday evening following the opening of a Dr Vranjes Firenze’s outlet.

Developed by chemist and accomplished artisan perfumer Dr Paolo Vranjes and his wife Anna Maria, the luxury home fragrance brand Dr Vranjes, Firenze, which was launched in 1983, aims to create the finest fragrances to stimulate the senses and add warmth to any household. Inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy, Dr Vranjes Firenze blends pure natural ingredients with exquisite essential oils for unique and original olfactory delights. The brand brings a range of reed diffusers, refills and room sprays that provoke an atmosphere and variety of emotions to accompany every living space. The brand is retailed in the region by Kuwait’s M.H. Alshaya Co.

Khaleej Times spoke with Ahmad Hawalah, Business Manager, Dr Vranjes Firenze, about the brand’s growing footprints in the UAE and the wider region in the Middle East.

Edited excerpts from the interview:

Dr Vranjes Firenzes opened its flagship store in The Dubai Mall in October 2019. This was followed by a store in the Dubai Hills Mall, which opened in February 2022