Dubai retailer announces ‘price match challenge’

Dubai retailer announces ‘price match challenge’

Certain conditions have been set for the customer to benefit from these policies

Published: Thu 19 May 2022, 6:44 PM

The Dubai-based retail major Union Coop has announced a new initiative for its customers under which customers can match the prices of purchased items with its competitors in Dubai and the difference amount will be returned to the consumer.

Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop, said this initiative has been launched to ensure that the competitive prices are guaranteed to all of its shareholders and loyalty programme (Tamayaz) gold card members.

The retailer added that the difference amount will be returned under certain conditions that are followed and studied by the cooperative by adding the difference amount in the Tamayaz card that was used at the time of purchase.

The CEO pointed out that the initiative is “one of a kind” in Dubai, which will motivate other retailers to offer products at competitive prices to the benefit of the consumers.

Additionally, the new policy will enhance consumer confidence in shopping while securing his rights, since everything will be in his favour.

Further, he explained that the initiative will limit price rise and also support the free flow of commodities, as these are the