Dubai’s BEDU & Omada to launch NFT-based eCommerce marketing solution

Dubai’s BEDU & Omada to launch NFT-based eCommerce marketing solution

BEDU, the Middle East’s leader in Metaverse and Web3 technologies, has made a strategic agreement with Omada, the region’s leading performance-based digital marketing and eCommerce advertising firm, to jointly develop and deploy an NFT-based eCommerce marketing solution.

The partnership will leverage Omada’s relationships with more than 450 regional retailers through its eCommerce platform. Together with BEDU’s deep-tech and smart-contract capabilities, the companies will build a unique customer loyalty and exclusive benefits platform tailored to the Web3 ecosystem.

The new platform will enable holders of the UAENFT Members Keypass, to be launched at the end of May, to receive a range of exclusive benefits by connecting their digital wallets to selected retailer websites. The system, developed by BEDU’s expert blockchain development team, will be available as a plug-in for any eCommerce website.

After UAENFT Members Keypass holders connect their digital wallets, the system will automatically detect all non-fungible tokens contained in the wallet and identify the ones entitling their owners to benefits.

Misha Hanin

Co-Founder & CEO,

Futurist

BEDU “Our partnership with Omada is the latest step in our journey to spearhead the creation of a new digital economy characterized by strong tokenomics and underpinned by reliable, trusted blockchain technology. This powerful connection between our advanced Web3 and