Etisalat UAE’s new brand identity revealed

Etisalat UAE’s new brand identity revealed

Telecom giant e& (formerly known as Etisalat Group) has unveiled ‘etisalat by e&’ as the new brand identity for Etisalat UAE. The new identity is in line with the group’s recent positioning as a global technology and investment conglomerate. Etisalat UAE has been a key enabler of the group’s business growth and continues to lead the digitalisation conversation, driven by its UAE strategy. Hatem Dowidar, group CEO of e&, said: “The evolution of Etisalat UAE builds on the solid foundations of its success as the group’s growth engine since 1976 and signals the imminent change that our UAE telecoms business will undergo in keeping with its aspirations to deliver amidst a dynamic business landscape. With a progressive mindset for our brand and strategy, we will boost global customer satisfaction, achieve synergies of scale, expand our digital services and explore adjacent businesses.” As part of its new strategy, Etisalat UAE will grow core and digital services, enriching consumers’ value propositions with digital services that cater for their lifestyles and emerging demands beyond basic telecom services, including areas like gaming, health, and insurance. Moreover, it will continue to enable their connectivity and beyond connectivity requirements to accelerate the digital economy and pivot