Expo 2020 Dubai compels regional brands to go global

Expo 2020 Dubai compels regional brands to go global

The business environment in the UAE has continued to strengthen based on factors that are most important to investors, including growing technological and innovation capabilities. Central to the country’s attractiveness as a business and financial hub are plans to deepen trade ties in fast-growing economies in Asia and Africa with the aim to invite $150 billion in foreign investment. Kearney projects a strong average growth of 5.4 per cent over the next three years, bolstered by institutional reforms to promote trade and investment and improve the ease of doing business in the country.

“If we are to create the future, we must use the opportunity that Expo 2020 has provided us – which was to connect minds. At Expo 2020, we saw some of the world’s smallest and largest countries actively pitching their business brands to the region. The Expo gave these visiting businesses the opportunity to physically experience how the UAE has built for itself a vibrant business community,” said Ramesh Menon, CEO, brandform

“For companies in the UAE, the Expo was a realisation that a world of opportunities exists beyond their local or regional borders – physical or imagined. With our advantageous location, advanced logistics networks, and connectivity, there is