Future of Retail hub launched at Sharjah Innovation Park

Future of Retail hub launched at Sharjah Innovation Park

Sharjah, UAE: The retail world today is changing like never before. With industry disruption and innovation at the forefront, Sharjah Research Technology and Innovation Park (SRTI Park) and PLM, a global design and technology company, has recently launched Retail R&D Experience Studio, a partnership for innovation in retail, aimed at bringing together the best in the industry.“The future of retail will feature a high level of digital competition. Suppliers will boost direct-to-consumer relationships while traditional retailers need to cope with the market transformation to better serve their customers. Technology will continue to grow and shape business transactions as well as consumer behaviour. Those who are able to differentiate themselves will continue to survive and thrive,” Hussain Al Mahmoudi, CEO of SRTI Park, highlighted at the launch of R&D Experience Studio.Al Mahmoudi also invited business leaders and retail industry stakeholders to visit the Retail R&D (research and development) Experience Studio located inside SRTI Park for an interactive  study on how the industry responds to the ever-changing wants and needs of consumers.“The prevalence of technology will continue to grow and shape business. We are glad to launch the Retail R&D Experience Studio with PLM to bring together the best in the segment,” he added.Al Mahmoudi noted Retail R&D Experience Studio is a big addition to SRTI Park's thriving ecosystem. “The center will be a main driver in thought leadership of retail innovation in our region. It will be a platform to engage retail sectors, academia