Is Maison Clad Dubai’s best-kept fashion secret? How founder Coralie Francois brought Parisian style to the UAE

Is Maison Clad Dubai’s best-kept fashion secret? How founder Coralie Francois brought Parisian style to the UAE

When Coralie Francois arrived in the UAE a few years ago, it was to work as a fashion buyer for high-end brands Balenciaga, Stella McCartney and Alexander McQueen.

Needing to gain a full understanding of her new customer, she took time to visit stores and malls, to see who was shopping and, crucially, what they were buying. What she discovered, however, surprised her.

While shoppers for high-end goods were well catered for, as, too, were those craving high-street finds, there was almost nothing aimed at the women wanting something in the middle.