Mall of the Emirates and Cisco collaborate to create the ‘store of the future’

Mall of the Emirates and Cisco collaborate to create the ‘store of the future’

Mall of the Emirates, owned and operated by Majid Al Futtaim, has collaborated with Cisco to bring customers an immersive, digitalised, and personalised shopping experience – the ‘store of the future’. The first retailer to take over the space is THAT Concept Store, Majid Al Futtaim’s home-grown, luxury destination. For the first time ever in the region, customers and visitors in Dubai will get the exclusive chance to interact with the unique, fully digital, and physical concept store. The store will elevate the traditional shopping experience by incorporating digital retail to introduce customers to a futuristic shopping journey. This will be created through five of Cisco’s technology features: digital display canvas, lift & learn, magic mirror, beauty mirror, and store analytics. Digital display screens will welcome customers into the store and will create an immersive atmosphere with the help of artificial intelligence and computer vision. The digital content on the screens will change based on anonymous facial analytics, such as gender and age group. This way every customer has a unique product discovery journey when they walk through the store. Personalisation is enhanced through the lift & learn feature, which customises recommendations and displays a product’s information on screen once