Ramadan shopping behaviors in UAE

Ramadan shopping behaviors in UAE

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UAE: Ramadan, the most holy season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm with our loved ones are the most important qualities during Ramadan.

On the other hand, expectations of usage of the digital platforms started to increase in order to receive the most beautiful gifts and to make the most delicious meals accordingly. While everyone is preparing to share the joy of Ramadan with their family and experience this spiritual pleasure, few questions arise in the minds of advertisers and brands: What will be the preferences of consumers in terms of shopping in Ramadan this year? Which devices or digital platforms will be preferred?

To bring light to these questions AdColony conducted research together with the independent research company GlobalWebIndex to analyze the mobile device usage of users, their shopping preferences on digital platforms, time spent on mobile devices, and the impact of the mobile ads on users in UAE.

56% of the respondents were male while 44% of the participants were female according to the Ramadan Survey which is conducted specifically in UAE. Most of the respondents aged between 16 to 34 with 46% reveals the level reached in the age of mobilization