Store of the Future: inside the new Dubai store with sensors and ‘magic mirrors’ – The National

Store of the Future: inside the new Dubai store with sensors and ‘magic mirrors’ – The National

At a new store in Dubai’s Mall of the Emirates, you can see how a certain shade of lipstick looks on you without touching the product, or learn more about an outfit via nearby screens simply by picking it up.

On Monday, Majid Al Futtaim, in partnership with tech giant Cisco, unveiled Store of the Future, which aims to bring the best features of e-commerce into the physical retail space.

Store of the Future carries a number of womenswear, menswear, beauty and homeware brands on rotation. However, it's not the store's products that are unique, rather a series of cameras, sensors and artificial intelligence technology that work in harmony to personalise the shopping experience for customers.