The Retail Summit 2021 examines changing dynamics of Dubai’s e-commerce market

The Retail Summit 2021 examines changing dynamics of Dubai’s e-commerce market

Dubai, UAE: E-commerce sales in Dubai are projected to jump 23 percent to reach $27 billion in 2022, driven by the Covid-led digital shift and changing consumer demands, which are levelling the playing field, H.E. Hamad Buamim, President & CEO of Dubai Chamber of Commerce and Industry said during his opening remarks at The Retail Summit 2021 on Tuesday.

The forecast, based on new market analysis, reflects a major opportunity for retailers in the Middle East and around the world to transform their business models, accelerate digital transformation and find new ways to innovate and connect with their customers.

The summit, organised in cooperation with Dubai Chamber of Commerce and Industry and Meydan One, took a closer look at key trends that are reshaping the global retail landscape, as well as existing challenges and opportunities emerging on the horizon.

Held under the theme, Retail's New and Resilient Future, the summit highlighted e-commerce as a fundamental pillar driving the future of global retail trade. The high-level summit brought together 1,000 participants representing regional and global industry leaders, including Amazon, Manolo Blahnik, Mercedes-Benz, Huda Beauty, New Balance, Jimmy Choo, Burger King, L'Azurde, Lulu Group International Mulberry, and Fawaz Alhokair Group Fashion Retail, among others.

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